Innovation and Marketing in the Pharmaceutical Industry [electronic resource] : Emerging Practices, Research, and Policies / edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch.
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Electronic resources
Record details
- ISBN: 9781461478010
- Physical Description: VII, 768 p. 111 illus., 95 illus. in color. online resource.
- Publisher: New York, NY : Springer New York : 2014.