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Strategies in E-Business Positioning and Social Networking in Online Markets Cover Image E-book E-book

Strategies in E-Business [electronic resource] : Positioning and Social Networking in Online Markets / edited by Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez.

Gil-Pechuán, Ignacio. (editor.). Palacios-Marqués, Daniel. (editor.). Peris-Ortiz, Marta Peris. (editor.). Vendrell, Eduardo. (editor.). Ferri-Ramirez, Cesar. (editor.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9781461481843
  • Physical Description: VI, 165 p. 19 illus., 16 illus. in color. online resource.
  • Publisher: Boston, MA : Springer US : 2014.

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Subject: Economics.
Marketing.
Economics/Management Science.
Business Strategy/Leadership.
e-Commerce/e-business.
Marketing.

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