E-book
Mixed Method Research Design [electronic resource] : An Application in Consumer-Brand Relationships (CBR) / by S. Sreejesh, Sanjay Mohapatra.
Record details
- ISBN: 9783319026879
- Physical Description: XIII, 174 p. 27 illus. online resource.
- Publisher: Cham : Springer International Publishing : 2014.
Search for related items by subject
| Subject: | Economics. Marketing. Economics/Management Science. Market Research. Human Resource Management. Marketing. |
