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Storytelling [electronic resource] : Branding in Practice / by Klaus Fog, Christian Budtz, Baris Yakaboylu.

Fog, Klaus. (author.). Budtz, Christian. (author.). Yakaboylu, Baris. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783540271161
  • Physical Description: 238 p. online resource.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
Subject: Economics.
Marketing.
Economics/Management Science.
Management.
Marketing.

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