Storytelling [electronic resource] : Branding in Practice / by Klaus Fog, Christian Budtz, Baris Yakaboylu.
![E-book E-book](http://biblioteca.ipicyt.edu.mx/images/format_icons/icon_format/ebook.png?cafb27)
Electronic resources
View other formats and editions
Record details
- ISBN: 9783540271161
- Physical Description: 238 p. online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
Search for related items by subject
Subject: | Economics. Marketing. Economics/Management Science. Management. Marketing. |