Marketing Communication Policies [electronic resource] / by Rainer Busch, Margarete Seidenspinner, Fritz Unger.

Busch, Rainer. (author.). Seidenspinner, Margarete. (author.). Unger, Fritz. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783540373230
• Physical Description: XI, 259 p. 91 illus. online resource.
• Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2007.

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