B2B Brand Management [electronic resource] / by Philip Kotler, Waldemar Pfoertsch.

Kotler, Philip. (author.). Pfoertsch, Waldemar. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783540447290
• Physical Description: XVI, 357 p. online resource.
• Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006.

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