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Handbook of Marketing Decision Models [electronic resource] / edited by Berend Wierenga.

Wierenga, Berend. (editor.). SpringerLink (Online service) (Added Author).

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ISBN: 9780387782133
Physical Description: online resource.
Publisher: Boston, MA : Springer US, 2008.

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Subject:

Economics.
Information systems.
Industrial management.
Marketing.
Entrepreneurship.
Economics/Management Science.
Marketing.
Operations Research/Decision Theory.
e-Commerce/e-business.
Entrepreneurship.
Management/Business for Professionals.
Information Systems Applications (incl.Internet).

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