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Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories
E-book
E-book
| Publisher: | New York, NY : Springer New York, 2011. |
| ISBN: | 9781461438199 |
| Phys. Desc.: | VIII, 78p. 1 illus. digital. |
| Electronic resource | Texto Completo |
Reputation Management
E-book
E-book
| Publisher: | Berlin, Heidelberg : Springer Berlin Heidelberg, 2011. |
| ISBN: | 9783642192661 |
| Phys. Desc.: | VII, 297p. 53 illus. digital. |
| Electronic resource | Texto Completo |
Storytelling Branding in Practice
E-book
E-book
| Publisher: | Berlin, Heidelberg : Springer Berlin Heidelberg, 2010. |
| ISBN: | 9783540883494 |
| Edition: | Second Edition. |
| Phys. Desc.: | 254 p. 28 illus., 26 illus. in color. online resource. |
| Electronic resource | Texto completo |
Ingredient Branding Making the Invisible Visible
E-book
E-book
| Publisher: | Berlin, Heidelberg : Springer Berlin Heidelberg, 2010. |
| ISBN: | 9783642042140 |
| Phys. Desc.: | XX, 393p. 114 illus. online resource. |
| Electronic resource | Texto completo |
The Right Sensory Mix Targeting Consumer Product Development Scientifically
E-book
E-book
| Publisher: | Berlin, Heidelberg : Springer Berlin Heidelberg : 2010. |
| ISBN: | 9783642120930 |
| Phys. Desc.: | XIV, 146p. 21 illus. in color. online resource. |
| Electronic resource | Texto completo |
The Relationship Marketer Rethinking Strategic Relationship Marketing
E-book
E-book
| Publisher: | Berlin, Heidelberg : Springer Berlin Heidelberg, 2009. |
| ISBN: | 9783642032431 |
| Edition: | Second Edition. |
| Phys. Desc.: | online resource. |
| Electronic resource | Texto completo |
Collaboration in the Australian and Chinese Mobile Telecommunication Markets
E-book
E-book
| Publisher: | Berlin, Heidelberg : Springer Berlin Heidelberg : 2014. |
| ISBN: | 9783642401510 |
| Phys. Desc.: | XXV, 256 p. 72 illus., 38 illus. in color. online resource. |
| Electronic resource | Texto completo |
Advanced Disassembly Planning Flexible, Price-Quantity Dependent, and Multi-Period Planning Approaches
E-book
E-book
| Publisher: | Wiesbaden : Springer Fachmedien Wiesbaden : 2014. |
| ISBN: | 9783658031183 |
| Phys. Desc.: | XXXV, 391 p. 67 illus. online resource. |
| Electronic resource | Texto completo |
Taxation, Growth and Fiscal Institutions A Political and Economic Analysis
E-book
E-book
| Publisher: | New York, NY : Springer New York, 2012. |
| ISBN: | 9781461412908 |
| Phys. Desc.: | XIV, 61p. 1 illus. online resource. |
| Electronic resource | Texto completo |
Planning Production and Inventories in the Extended Enterprise A State of the Art Handbook, Volume 1
E-book
E-book
| Publisher: | Boston, MA : Springer US, 2011. |
| ISBN: | 9781441964854 |
| Phys. Desc.: | X, 480p. 89 illus. digital. |
| Electronic resource | Texto Completo |
