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International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries
E-book
E-book
| Publisher: | Wiesbaden : Gabler, 2011. |
| ISBN: | 9783834963192 |
| Phys. Desc.: | XX, 206p. 3 illus. digital. |
| Electronic resource | Texto Completo |
Understanding Proactive Customer Orientation Construct Development and Managerial Implications
E-book
E-book
| Publisher: | Wiesbaden : Gabler, 2011. |
| ISBN: | 9783834968913 |
| Phys. Desc.: | XVII, 186p. 10 illus. digital. |
| Electronic resource | Texto Completo |
User Generated Branding Integrating User Generated Content into Brand Management
E-book
E-book
| Publisher: | Wiesbaden : Gabler, 2010. |
| ISBN: | 9783834988577 |
| Phys. Desc.: | XXVIII, 451 p. 71 illus. online resource. |
| Electronic resource | Texto completo |
The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios
E-book
E-book
| Publisher: | Wiesbaden : Gabler, 2010. |
| ISBN: | 9783834983930 |
| Phys. Desc.: | XX, 220p. online resource. |
| Electronic resource | Texto completo |
New Online Retailing Innovation and Transformation
E-book
E-book
| Publisher: | Wiesbaden : Gabler, 2010. |
| ISBN: | 9783834963789 |
| Phys. Desc.: | CCLXI, 18p. 86 illus. online resource. |
| Electronic resource | Texto completo |
Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities
E-book
E-book
| Publisher: | Wiesbaden : Gabler, 2009. |
| ISBN: | 9783834994950 |
| Phys. Desc.: | XXVIII, 324p. 97 illus. online resource. |
| Electronic resource | Texto completo |
Value Creation of Firm-Established Brand Communities
E-book
E-book
| Publisher: | Wiesbaden : Gabler, 2009. |
| ISBN: | 9783834984609 |
| Phys. Desc.: | XVII, 211p. 29 illus. online resource. |
| Electronic resource | Texto completo |
Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings
E-book
E-book
| Publisher: | Wiesbaden : Gabler, 2009. |
| ISBN: | 9783834981219 |
| Phys. Desc.: | XXXI, 262p. 109 illus. online resource. |
| Electronic resource | Texto completo |
Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research
E-book
E-book
| Publisher: | Wiesbaden : Gabler, 2009. |
| ISBN: | 9783834983763 |
| Phys. Desc.: | XV, 197p. 16 illus. online resource. |
| Electronic resource | Texto completo |
Excellence in Sales Optimising Customer and Sales Management
E-book
E-book
| Publisher: | Wiesbaden : Gabler, 2009. |
| ISBN: | 9783834987822 |
| Phys. Desc.: | XXXII, 232p. 71 illus. online resource. |
| Electronic resource | Texto completo |
