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Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
E-book
E-book
| Publisher: | Wiesbaden : Springer Fachmedien Wiesbaden : 2013. |
| ISBN: | 9783658023652 |
| Phys. Desc.: | XII, 407 p. 42 illus. online resource. |
| Electronic resource | Texto completo |
The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
E-book
E-book
| Publisher: | Wiesbaden : Gabler Verlag, 2012. |
| ISBN: | 9783834970787 |
| Phys. Desc.: | XVI, 176p. 11 illus. online resource. |
| Electronic resource | Texto completo |
Diversity in European Marketing Text and Cases
E-book
E-book
| Publisher: | Wiesbaden : Gabler Verlag, 2012. |
| ISBN: | 9783834969767 |
| Phys. Desc.: | XII, 264p. 62 illus. online resource. |
| Electronic resource | Texto completo |
Cruise Management Information and Decision Support Systems
E-book
E-book
| Publisher: | Wiesbaden : Gabler Verlag, 2012. |
| ISBN: | 9783834971593 |
| Phys. Desc.: | XI, 249p. 51 illus., 1 illus. in color. online resource. |
| Electronic resource | Texto completo |
Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting
E-book
E-book
| Publisher: | Wiesbaden : Gabler Verlag, 2012. |
| ISBN: | 9783834969361 |
| Phys. Desc.: | XVIII, 419p. 54 illus. online resource. |
| Electronic resource | Texto completo |
Branded Component Strategies Ingredient Branding in B2B Markets
E-book
E-book
| Publisher: | Wiesbaden : Gabler Verlag, 2012. |
| ISBN: | 9783834964533 |
| Phys. Desc.: | XX, 224p. 32 illus. online resource. |
| Electronic resource | Texto completo |
Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
E-book
E-book
| Publisher: | Wiesbaden : Gabler Verlag, 2012. |
| ISBN: | 9783834940551 |
| Phys. Desc.: | XXIV, 292p. 33 illus. online resource. |
| Electronic resource | Texto completo |
Advances in Advertising Research (Vol. III) Current Insights and Future Trends
E-book
E-book
| Publisher: | Wiesbaden : Gabler Verlag : 2012. |
| ISBN: | 9783834942913 |
| Phys. Desc.: | XII, 432 p. online resource. |
| Electronic resource | Texto completo |
Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice
E-book
E-book
| Publisher: | Wiesbaden : Gabler, 2011. |
| ISBN: | 9783834968548 |
| Phys. Desc.: | XII, 490p. 44 illus. digital. |
| Electronic resource | Texto Completo |
The Long Tail of Tourism Holiday Niches and their Impact on Mainstream Tourism
E-book
E-book
| Publisher: | Wiesbaden : Gabler, 2011. |
| ISBN: | 9783834962317 |
| Phys. Desc.: | X, 220p. 24 illus. digital. |
| Electronic resource | Texto Completo |
