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Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
E-book
E-book
| Publisher: | Wiesbaden : Springer Fachmedien Wiesbaden : 2014. |
| ISBN: | 9783658015961 |
| Phys. Desc.: | XIX, 180 p. 9 illus. online resource. |
| Electronic resource | Texto completo |
User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media
E-book
E-book
| Publisher: | Wiesbaden : Springer Fachmedien Wiesbaden : 2014. |
| ISBN: | 9783658023508 |
| Phys. Desc.: | XIII, 129 p. 13 illus. online resource. |
| Electronic resource | Texto completo |
Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
E-book
E-book
| Publisher: | Wiesbaden : Springer Fachmedien Wiesbaden : 2014. |
| ISBN: | 9783658010966 |
| Phys. Desc.: | XXI, 199 p. 10 illus. online resource. |
| Electronic resource | Texto completo |
Hybrid Value Creation
E-book
E-book
| Publisher: | Wiesbaden : Springer Fachmedien Wiesbaden : 2013. |
| ISBN: | 9783834939616 |
| Phys. Desc.: | XX, 200 p. 24 illus. online resource. |
| Electronic resource | Texto completo |
Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
E-book
E-book
| Publisher: | Wiesbaden : Springer Fachmedien Wiesbaden : 2013. |
| ISBN: | 9783658017323 |
| Phys. Desc.: | XXII, 134 p. 34 illus. online resource. |
| Electronic resource | Texto completo |
Driving Innovation in Service Organizations A Study in the German Airport Industry
E-book
E-book
| Publisher: | Wiesbaden : Gabler Verlag : 2013. |
| ISBN: | 9783834938398 |
| Phys. Desc.: | XIX, 196 p. online resource. |
| Electronic resource | Texto completo |
Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee
E-book
E-book
| Publisher: | Wiesbaden : Springer Fachmedien Wiesbaden : 2013. |
| ISBN: | 9783658007591 |
| Phys. Desc.: | XXIV, 344 p. 20 illus., 4 illus. in color. online resource. |
| Electronic resource | Texto completo |
Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
E-book
E-book
| Publisher: | Wiesbaden : Springer Fachmedien Wiesbaden : 2013. |
| ISBN: | 9783834944924 |
| Phys. Desc.: | XIX, 179 p. 18 illus. online resource. |
| Electronic resource | Texto completo |
Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
E-book
E-book
| Publisher: | Wiesbaden : Springer Fachmedien Wiesbaden : 2013. |
| ISBN: | 9783834936332 |
| Phys. Desc.: | XXI, 183 p. 39 illus. online resource. |
| Electronic resource | Texto completo |
Open Evaluation Integrating Users into the Selection of New Product Ideas
E-book
E-book
| Publisher: | Wiesbaden : Springer Fachmedien Wiesbaden : 2013. |
| ISBN: | 9783834944870 |
| Phys. Desc.: | XXI, 233 p. 22 illus. online resource. |
| Electronic resource | Texto completo |
