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  1. Bib ID# 31250
    ISBN: 9783790820300
    UPC: 10.1007/978-3-7908-2030-0
    Title: International Brand Management of Chinese CompaniesCase Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
    Author: Bell, Sandra.
    Publication Info:
    Item Type: Language material

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