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An Integrative Approach to Innovation Management Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness  Cover Image E-book E-book

An Integrative Approach to Innovation Management Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness

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  • ISBN: 9783834970428
  • Physical Description: electronic
    electronic resource
    access
    remote
    XVII, 97p. 9 illus. digital.
  • Publisher: Wiesbaden : Gabler, 2011.
Subject: Economics
Economics/Management Science
Innovation/Technology Management

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