E-book
Contingency Factors of Marketing-Mix Standardization [electronic resource] : German Consumer Goods Companies in Central and Eastern Europe / by Roxana Codita.
Record details
- ISBN: 9783834961693
- Physical Description: XXII, 312p. 52 illus. digital.
- Publisher: Wiesbaden : Gabler, 2011.
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| Subject: | Economics. Industrial management. Economics/Management Science. Management/Business for Professionals. |
