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Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Lacobucci.

Churchill, Gilbert A. (Author). Lacobucci, Dawn. (Added Author).

Record details

  • ISBN: 0324201605
  • Physical Description: xxii, 697 p. : il. col. ; 27 cm.
  • Edition: 9th ed.
  • Publisher: Mason, Ohio : Thompson South-Western, 2005.

Content descriptions

Bibliography, etc. Note:
Incluye bibliografía e índice.
Subject: Mercadeo > Investigaciones.

Available copies

  • 1 of 1 copy available at IPICYT.

Holds

  • 0 current holds with 1 total copy.
Show All Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Biblioteca Ipicyt HF5415.2CH7 M3 2005 ECO00439 Coleccion General Available -

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020 . ‡a0324201605
035 . ‡a(Sirsi) a1980
05000. ‡aHF5415.2 ‡bCH7 M3 2005
1001 . ‡aChurchill, Gilbert A.
24510. ‡aMarketing research : ‡bmethodological foundations / ‡cGilbert A. Churchill, Dawn Lacobucci.
250 . ‡a9th ed.
264 1. ‡aMason, Ohio : ‡bThompson South-Western, ‡c2005.
264 4. ‡a©2005.
300 . ‡axxii, 697 p. : ‡bil. col. ; ‡c27 cm.
336 . ‡atexto ‡btxt ‡2rdacontent
337 . ‡asin medio ‡bn ‡2rdamedia
338 . ‡avolumen ‡bnc ‡2rdacarrier
504 . ‡aIncluye bibliografía e índice.
650 0. ‡aMercadeo ‡xInvestigaciones.
7101 . ‡aLacobucci, Dawn.
901 . ‡a43335 ‡b ‡c43335 ‡tbiblio ‡sSystem Local

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