E-book
Handbook of Social Media Management [electronic resource] : Value Chain and Business Models in Changing Media Markets / edited by Mike Friedrichsen, Wolfgang Mühl-Benninghaus.
Record details
- ISBN: 9783642288975
- Physical Description: IX, 880 p. 174 illus., 47 illus. in color. online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2013.
Search for related items by subject
| Subject: | Economics. Marketing. Mass media. Economics/Management Science. Media Management. Communication Studies. Marketing. Media Research. Public Relations. |
