E-book
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Record details
- ISBN: 9783642288975
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Physical Description:
electronic
electronic resource
access
remote
IX, 880 p. 174 illus., 47 illus. in color. online resource. - Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
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| Subject: | Economics Marketing Mass media Economics/Management Science Media Management Communication Studies Marketing Media Research Public Relations |
