E-book
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Record details
- ISBN: 9783642288975
-
Physical Description:
electronic
electronic resource
access
remote
IX, 880 p. 174 illus., 47 illus. in color. online resource. - Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
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| Subject: | Economics Marketing Mass media Economics/Management Science Media Management Communication Studies Marketing Media Research Public Relations |
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Electronic resources
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| 100 | 1 | . | ‡aFriedrichsen, Mike. ‡eeditor. |
| 245 | 1 | 0. | ‡aHandbook of Social Media Management ‡h[electronic resource] : ‡bValue Chain and Business Models in Changing Media Markets / ‡cedited by Mike Friedrichsen, Wolfgang Mühl-Benninghaus. |
| 264 | 1. | ‡aBerlin, Heidelberg : ‡bSpringer Berlin Heidelberg : ‡bImprint: Springer, ‡c2013. | |
| 300 | . | ‡aIX, 880 p. 174 illus., 47 illus. in color. ‡bonline resource. | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡acomputer ‡bc ‡2rdamedia | |
| 338 | . | ‡aonline resource ‡bcr ‡2rdacarrier | |
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| 490 | 1 | . | ‡aMedia Business and Innovation |
| 650 | 0. | ‡aEconomics. | |
| 650 | 0. | ‡aMarketing. | |
| 650 | 0. | ‡aMass media. | |
| 650 | 1 | 4. | ‡aEconomics/Management Science. |
| 650 | 2 | 4. | ‡aMedia Management. |
| 650 | 2 | 4. | ‡aCommunication Studies. |
| 650 | 2 | 4. | ‡aMarketing. |
| 650 | 2 | 4. | ‡aMedia Research. |
| 650 | 2 | 4. | ‡aPublic Relations. |
| 700 | 1 | . | ‡aMühl-Benninghaus, Wolfgang. ‡eeditor. |
| 710 | 2 | . | ‡aSpringerLink (Online service) |
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