E-book
Handbook of Social Media Management [electronic resource] : Value Chain and Business Models in Changing Media Markets / edited by Mike Friedrichsen, Wolfgang Mühl-Benninghaus.
Record details
- ISBN: 9783642288975
- Physical Description: IX, 880 p. 174 illus., 47 illus. in color. online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2013.
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| Subject: | Economics. Marketing. Mass media. Economics/Management Science. Media Management. Communication Studies. Marketing. Media Research. Public Relations. |
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Electronic resources
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| 100 | 1 | . | ‡aFriedrichsen, Mike. ‡eeditor. |
| 245 | 1 | 0. | ‡aHandbook of Social Media Management ‡h[electronic resource] : ‡bValue Chain and Business Models in Changing Media Markets / ‡cedited by Mike Friedrichsen, Wolfgang Mühl-Benninghaus. |
| 264 | 1. | ‡aBerlin, Heidelberg : ‡bSpringer Berlin Heidelberg : ‡bImprint: Springer, ‡c2013. | |
| 300 | . | ‡aIX, 880 p. 174 illus., 47 illus. in color. ‡bonline resource. | |
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| 490 | 1 | . | ‡aMedia Business and Innovation |
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| 650 | 0. | ‡aMarketing. | |
| 650 | 0. | ‡aMass media. | |
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| 650 | 2 | 4. | ‡aMarketing. |
| 650 | 2 | 4. | ‡aMedia Research. |
| 650 | 2 | 4. | ‡aPublic Relations. |
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| 710 | 2 | . | ‡aSpringerLink (Online service) |
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