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The Right Sensory Mix Targeting Consumer Product Development Scientifically  Cover Image E-book E-book

The Right Sensory Mix Targeting Consumer Product Development Scientifically

Derval, Diana. (author.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783642120930
  • Physical Description: electronic
    electronic resource
    access
    remote
    XIV, 146p. 21 illus. in color. online resource.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2010.
Subject: Economics
Industrial management
Marketing
Economics/Management Science
Management/Business for Professionals
Marketing

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