The Right Sensory Mix Targeting Consumer Product Development Scientifically
Record details
- ISBN: 9783642120930
-
Physical Description:
electronic
electronic resource
access
remote
XIV, 146p. 21 illus. in color. online resource. - Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2010.
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Subject: | Economics Industrial management Marketing Economics/Management Science Management/Business for Professionals Marketing |