E-book
The Right Sensory Mix [electronic resource] : Targeting Consumer Product Development Scientifically / by Diana Derval.
Record details
- ISBN: 9783642120930
- Physical Description: XIV, 146p. 21 illus. in color. online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2010.
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| Subject: | Economics. Industrial management. Marketing. Economics/Management Science. Management/Business for Professionals. Marketing. |
