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The Quintessence of Strategic Management What You Really Need to Know to Survive in Business  Cover Image E-book E-book

The Quintessence of Strategic Management [electronic resource] : What You Really Need to Know to Survive in Business / by Philip Kotler, Roland Berger, Nils Bickhoff.

Kotler, Philip. (author.). Berger, Roland. (author.). Bickhoff, Nils. (author.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783642145445
  • Physical Description: VII, 132p. 44 illus. online resource.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Subject: Economics.
Industrial management.
Entrepreneurship.
Economics/Management Science.
Management/Business for Professionals.
Business/Management Science, general.
Entrepreneurship.

Electronic resources


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24514. ‡aThe Quintessence of Strategic Management ‡h[electronic resource] : ‡bWhat You Really Need to Know to Survive in Business / ‡cby Philip Kotler, Roland Berger, Nils Bickhoff.
264 1. ‡aBerlin, Heidelberg : ‡bSpringer Berlin Heidelberg, ‡c2010.
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650 0. ‡aIndustrial management.
650 0. ‡aEntrepreneurship.
65014. ‡aEconomics/Management Science.
65024. ‡aManagement/Business for Professionals.
65024. ‡aBusiness/Management Science, general.
65024. ‡aEntrepreneurship.
7001 . ‡aBerger, Roland. ‡eauthor.
7001 . ‡aBickhoff, Nils. ‡eauthor.
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