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The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point  Cover Image E-book E-book

The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point

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  • ISBN: 9783642021091
  • Physical Description: electronic
    electronic resource
    access
    remote
    online resource.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Subject: Economics
Industrial management
Marketing
Economics/Management Science
Marketing
Business/Management Science, general
Management/Business for Professionals

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