E-book
Neuromarketing Exploring the Brain of the Consumer
Record details
- ISBN: 9783540778295
-
Physical Description:
electronic
electronic resource
access
remote
XX, 273 p. online resource. - Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2010.
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| Subject: | Economics Neurobiology Marketing Economics/Management Science Marketing Neurobiology |
