E-book
Neuromarketing [electronic resource] : Exploring the Brain of the Consumer / by Leon Zurawicki.
Record details
- ISBN: 9783540778295
- Physical Description: XX, 273 p. online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2010.
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| Subject: | Economics. Neurobiology. Marketing. Economics/Management Science. Marketing. Neurobiology. |
Electronic resources
| LDR | 01358nam a22003855i 4500 | ||
|---|---|---|---|
| 001 | 36609 | ||
| 003 | CONS | ||
| 005 | 20130725201643.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100907s2010 gw | s |||| 0|eng d | ||
| 020 | . | ‡a9783540778295 ‡9978-3-540-77829-5 | |
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| 100 | 1 | . | ‡aZurawicki, Leon. ‡eauthor. |
| 245 | 1 | 0. | ‡aNeuromarketing ‡h[electronic resource] : ‡bExploring the Brain of the Consumer / ‡cby Leon Zurawicki. |
| 264 | 1. | ‡aBerlin, Heidelberg : ‡bSpringer Berlin Heidelberg : ‡bImprint: Springer, ‡c2010. | |
| 300 | . | ‡aXX, 273 p. ‡bonline resource. | |
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| 650 | 0. | ‡aEconomics. | |
| 650 | 0. | ‡aNeurobiology. | |
| 650 | 0. | ‡aMarketing. | |
| 650 | 1 | 4. | ‡aEconomics/Management Science. |
| 650 | 2 | 4. | ‡aMarketing. |
| 650 | 2 | 4. | ‡aNeurobiology. |
| 710 | 2 | . | ‡aSpringerLink (Online service) |
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| 950 | . | ‡aBusiness and Economics (Springer-11643) | |
| 901 | . | ‡a36609 ‡b ‡c36609 ‡tbiblio ‡sSystem Local | |
