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Storytelling Branding in Practice  Cover Image E-book E-book

Storytelling Branding in Practice

Fog, Klaus. (author.). Budtz, Christian. (author.). Munch, Philip. (author.). Blanchette, Stephen. (author.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783540883494
  • Physical Description: electronic
    electronic resource
    access
    remote
    254 p. 28 illus., 26 illus. in color. online resource.
  • Edition: Second Edition.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Subject: Economics
Industrial management
Marketing
Economics/Management Science
Management/Business for Professionals
Marketing

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