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Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation  Cover Image E-book E-book

Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation

Record details

  • ISBN: 9783642355547
  • Physical Description: XII, 181 p. 54 illus. online resource.
  • Edition: 2nd ed. 2013.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2013.
Subject: Economics.
Marketing.
Business planning.
Management information systems.
Economics/Management Science.
Finance/Investment/Banking.
Marketing.
Business Information Systems.
Organization/Planning.

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