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Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation Cover Image E-book E-book

Customer Relationship Management in the Financial Industry [electronic resource] : Organizational Processes and Technology Innovation / by Federico Rajola.

Rajola, Federico. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783642355547
  • Physical Description: XII, 181 p. 54 illus. online resource.
  • Edition: 2nd ed. 2013.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2013.

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Subject: Economics.
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Economics/Management Science.
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Marketing.
Business Information Systems.
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