E-book
Advances in Advertising Research (Vol. IV) [electronic resource] : The Changing Roles of Advertising / edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki.
Record details
- ISBN: 9783658023652
- Physical Description: XII, 407 p. 42 illus. online resource.
- Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
