E-book
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
Record details
- ISBN: 9783658023652
-
Physical Description:
electronic
electronic resource
access
remote
XII, 407 p. 42 illus. online resource. - Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
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| Subject: | Economics Marketing Economics/Management Science Marketing |
