E-book
International Brand Management of Chinese Companies [electronic resource] : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / by Sandra Bell.
Record details
- ISBN: 9783790820300
- Physical Description: online resource.
- Publisher: Heidelberg : Physica-Verlag HD, 2008.
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| Subject: | Economics. Marketing. Entrepreneurship. Economics/Management Science. Marketing. Entrepreneurship. |
