E-book
International Brand Management of Chinese Companies [electronic resource] : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / by Sandra Bell.
Record details
- ISBN: 9783790820300
- Physical Description: online resource.
- Publisher: Heidelberg : Physica-Verlag HD, 2008.
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| Subject: | Economics. Marketing. Entrepreneurship. Economics/Management Science. Marketing. Entrepreneurship. |
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Electronic resources
| LDR | 01545nam a22004095i 4500 | ||
|---|---|---|---|
| 001 | 31250 | ||
| 003 | CONS | ||
| 005 | 20131219203012.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2008 gw | s |||| 0|eng d | ||
| 020 | . | ‡a9783790820300 ‡9978-3-7908-2030-0 | |
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| 100 | 1 | . | ‡aBell, Sandra. ‡eauthor. |
| 245 | 1 | 0. | ‡aInternational Brand Management of Chinese Companies ‡h[electronic resource] : ‡bCase Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / ‡cby Sandra Bell. |
| 264 | 1. | ‡aHeidelberg : ‡bPhysica-Verlag HD, ‡c2008. | |
| 300 | . | ‡bonline resource. | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
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| 490 | 1 | . | ‡aContributions to Economics, ‡x1431-1933 |
| 650 | 0. | ‡aEconomics. | |
| 650 | 0. | ‡aMarketing. | |
| 650 | 0. | ‡aEntrepreneurship. | |
| 650 | 1 | 4. | ‡aEconomics/Management Science. |
| 650 | 2 | 4. | ‡aMarketing. |
| 650 | 2 | 4. | ‡aEntrepreneurship. |
| 710 | 2 | . | ‡aSpringerLink (Online service) |
| 773 | 0 | . | ‡tSpringer eBooks |
| 776 | 0 | 8. | ‡iPrinted edition: ‡z9783790820294 |
| 830 | 0. | ‡aContributions to Economics, ‡x1431-1933 | |
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