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International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets  Cover Image E-book E-book

International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

Bell, Sandra. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783790820300
  • Physical Description: electronic
    electronic resource
    access
    remote
    online resource.
  • Publisher: Heidelberg : Physica-Verlag HD, 2008.
Subject: Economics
Marketing
Entrepreneurship
Economics/Management Science
Marketing
Entrepreneurship

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