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Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough  Cover Image E-book E-book

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough

Backhaus, Klaus. (author.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783658024444
  • Physical Description: electronic
    electronic resource
    access
    remote
    X, 72 p. 4 illus., 3 illus. in color. online resource.
  • Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
Subject: Economics
Marketing
Economics/Management Science
Marketing
Economics/Management Science, general
Project Management

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