E-book
Hurdle Race Marketing [electronic resource] : The Enlightenment - The Disillusionment - The Breakthrough / by Klaus Backhaus.
Record details
- ISBN: 9783658024444
- Physical Description: X, 72 p. 4 illus., 3 illus. in color. online resource.
- Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
Search for related items by subject
| Subject: | Economics. Marketing. Economics/Management Science. Marketing. Economics/Management Science, general. Project Management. |
Electronic resources
| LDR | 01447nam a22003855i 4500 | ||
|---|---|---|---|
| 001 | 31195 | ||
| 003 | CONS | ||
| 005 | 20131224104036.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 131224s2013 gw | s |||| 0|eng d | ||
| 020 | . | ‡a9783658024444 ‡9978-3-658-02444-4 | |
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| 100 | 1 | . | ‡aBackhaus, Klaus. ‡eauthor. |
| 245 | 1 | 0. | ‡aHurdle Race Marketing ‡h[electronic resource] : ‡bThe Enlightenment - The Disillusionment - The Breakthrough / ‡cby Klaus Backhaus. |
| 264 | 1. | ‡aWiesbaden : ‡bSpringer Fachmedien Wiesbaden : ‡bImprint: Springer Gabler, ‡c2013. | |
| 300 | . | ‡aX, 72 p. 4 illus., 3 illus. in color. ‡bonline resource. | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
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| 338 | . | ‡aonline resource ‡bcr ‡2rdacarrier | |
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| 650 | 0. | ‡aEconomics. | |
| 650 | 0. | ‡aMarketing. | |
| 650 | 1 | 4. | ‡aEconomics/Management Science. |
| 650 | 2 | 4. | ‡aMarketing. |
| 650 | 2 | 4. | ‡aEconomics/Management Science, general. |
| 650 | 2 | 4. | ‡aProject Management. |
| 710 | 2 | . | ‡aSpringerLink (Online service) |
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| 776 | 0 | 8. | ‡iPrinted edition: ‡z9783658024437 |
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