The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests
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- ISBN: 9783658045449
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electronic resource
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XXIV, 183 p. 79 illus. online resource. - Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
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Subject: | Economics Marketing Economics/Management Science Business/Management Science, general Marketing Market Research |