E-book
Diversity in European Marketing [electronic resource] : Text and Cases / edited by Thomas Rudolph, Bodo B. Schlegelmilch, András Bauer, Josep Franch, Jan Niklas Meise.
Record details
- ISBN: 9783834969767
- Physical Description: XII, 264p. 62 illus. online resource.
- Publisher: Wiesbaden : Gabler Verlag, 2012.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
