Trust as the Key to Loyalty in Business-to-Consumer Exchanges [electronic resource] : Trust Building Measures in the Banking Industry / by Tara Ebert.
Record details
- ISBN: 9783834983077
- Physical Description: XIX, 198p. 88 illus. online resource.
- Publisher: Wiesbaden : Gabler, 2009.
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Subject: | Economics. Banks and banking. Economics/Management Science. Finance /Banking. |