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Trust as the Key to Loyalty in Business-to-Consumer Exchanges Trust Building Measures in the Banking Industry  Cover Image E-book E-book

Trust as the Key to Loyalty in Business-to-Consumer Exchanges Trust Building Measures in the Banking Industry

Ebert, Tara. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783834983077
  • Physical Description: electronic
    electronic resource
    access
    remote
    XIX, 198p. 88 illus. online resource.
  • Publisher: Wiesbaden : Gabler, 2009.
Subject: Economics
Banks and banking
Economics/Management Science
Finance /Banking

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