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Ripple Effect How Empowered Involvement Drives Word of Mouth  Cover Image E-book E-book

Ripple Effect How Empowered Involvement Drives Word of Mouth

Oetting, Martin. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783834983725
  • Physical Description: electronic
    electronic resource
    access
    remote
    XVIII, 151p. 22 illus. online resource.
  • Publisher: Wiesbaden : Gabler, 2009.
Subject: Economics
Marketing
Economics/Management Science
Marketing

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