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Value Creation of Firm-Established Brand Communities Cover Image E-book E-book

Value Creation of Firm-Established Brand Communities

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  • ISBN: 9783834984609
  • Physical Description: electronic
    electronic resource
    access
    remote
    XVII, 211p. 29 illus. online resource.
  • Publisher: Wiesbaden : Gabler, 2009.
Subject: Economics
Marketing
Economics/Management Science
Marketing

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