Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches
Record details
- ISBN: 9783790823578
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Physical Description:
electronic
electronic resource
access
remote
XXII, 229 p. 43 illus. online resource. - Publisher: Heidelberg : Physica-Verlag HD, 2010.
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Subject: | Economics Marketing Economics/Management Science Marketing e-Commerce/e-business |