E-book
Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
Record details
- ISBN: 9783834940551
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Physical Description:
electronic
electronic resource
access
remote
XXIV, 292p. 33 illus. online resource. - Publisher: Wiesbaden : Gabler Verlag, 2012.
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| Subject: | Economics Marketing Economics/Management Science Marketing |
