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Product Research The Art and Science Behind Successful Product Launches Cover Image E-book E-book

Product Research [electronic resource] : The Art and Science Behind Successful Product Launches / edited by N. R. Srinivasa Raghavan, John A. Cafeo.

Raghavan, N. R. Srinivasa. (editor.). Cafeo, John A. (editor.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9789048128600
  • Physical Description: XII, 305p. online resource.
  • Publisher: Dordrecht : Springer Netherlands, 2009.

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Subject: Engineering.
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