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International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development  Cover Image E-book E-book

International Consumer Behavior in the 21st Century [electronic resource] : Impact on Marketing Strategy Development / by A. Coskun Samli.

Record details

  • ISBN: 9781461451259
  • Physical Description: XX, 170 p. 79 illus., 59 illus. in color. online resource.
  • Publisher: New York, NY : Springer New York : 2013.
Subject: Economics.
Marketing.
Mass media.
Economics/Management Science.
Marketing.
Media Management.

Electronic resources


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1001 . ‡aSamli, A. Coskun. ‡eauthor.
24510. ‡aInternational Consumer Behavior in the 21st Century ‡h[electronic resource] : ‡bImpact on Marketing Strategy Development / ‡cby A. Coskun Samli.
264 1. ‡aNew York, NY : ‡bSpringer New York : ‡bImprint: Springer, ‡c2013.
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650 0. ‡aEconomics.
650 0. ‡aMarketing.
650 0. ‡aMass media.
65014. ‡aEconomics/Management Science.
65024. ‡aMarketing.
65024. ‡aMedia Management.
7102 . ‡aSpringerLink (Online service)
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77608. ‡iPrinted edition: ‡z9781461451242
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