E-book
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Record details
- ISBN: 9781461451259
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Physical Description:
electronic
electronic resource
access
remote
XX, 170 p. 79 illus., 59 illus. in color. online resource. - Publisher: New York, NY : Springer New York : Imprint: Springer, 2013.
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| Subject: | Economics Marketing Mass media Economics/Management Science Marketing Media Management |
