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Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies
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- ISBN: 9781461478010
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Physical Description:
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electronic resource
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VII, 768 p. 111 illus., 95 illus. in color. online resource. - Publisher: New York, NY : Springer New York : Imprint: Springer, 2014.
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| Subject: | Economics Pharmaceutical technology Economics/Management Science Economics/Management Science, general Pharmaceutical Sciences/Technology R & D/Technology Policy Finance/Investment/Banking |
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Electronic resources
| LDR | 01797nam a22004335i 4500 | ||
|---|---|---|---|
| 001 | 23266 | ||
| 003 | CONS | ||
| 005 | 20131112064850.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 131031s2014 xxu| s |||| 0|eng d | ||
| 020 | . | ‡a9781461478010 ‡9978-1-4614-7801-0 | |
| 024 | 7 | . | ‡a10.1007/978-1-4614-7801-0 ‡2doi |
| 035 | . | ‡a(DE-He213)978-1-4614-7801-0 | |
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| 100 | 1 | . | ‡aDing, Min. ‡eeditor. |
| 245 | 1 | 0. | ‡aInnovation and Marketing in the Pharmaceutical Industry ‡h[electronic resource] : ‡bEmerging Practices, Research, and Policies / ‡cedited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch. |
| 264 | 1. | ‡aNew York, NY : ‡bSpringer New York : ‡bImprint: Springer, ‡c2014. | |
| 300 | . | ‡aVII, 768 p. 111 illus., 95 illus. in color. ‡bonline resource. | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡acomputer ‡bc ‡2rdamedia | |
| 338 | . | ‡aonline resource ‡bcr ‡2rdacarrier | |
| 347 | . | ‡atext file ‡bPDF ‡2rda | |
| 490 | 1 | . | ‡aInternational Series in Quantitative Marketing, ‡x0923-6716 ; ‡v20 |
| 650 | 0. | ‡aEconomics. | |
| 650 | 0. | ‡aPharmaceutical technology. | |
| 650 | 1 | 4. | ‡aEconomics/Management Science. |
| 650 | 2 | 4. | ‡aEconomics/Management Science, general. |
| 650 | 2 | 4. | ‡aPharmaceutical Sciences/Technology. |
| 650 | 2 | 4. | ‡aR & D/Technology Policy. |
| 650 | 2 | 4. | ‡aFinance/Investment/Banking. |
| 700 | 1 | . | ‡aEliashberg, Jehoshua. ‡eeditor. |
| 700 | 1 | . | ‡aStremersch, Stefan. ‡eeditor. |
| 710 | 2 | . | ‡aSpringerLink (Online service) |
| 773 | 0 | . | ‡tSpringer eBooks |
| 776 | 0 | 8. | ‡iPrinted edition: ‡z9781461478003 |
| 830 | 0. | ‡aInternational Series in Quantitative Marketing, ‡x0923-6716 ; ‡v20 | |
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| 950 | . | ‡aBusiness and Economics (Springer-11643) | |
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