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Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies Cover Image E-book E-book

Innovation and Marketing in the Pharmaceutical Industry [electronic resource] : Emerging Practices, Research, and Policies / edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch.

Ding, Min. (editor.). Eliashberg, Jehoshua. (editor.). Stremersch, Stefan. (editor.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9781461478010
  • Physical Description: VII, 768 p. 111 illus., 95 illus. in color. online resource.
  • Publisher: New York, NY : Springer New York : 2014.

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Subject: Economics.
Pharmaceutical technology.
Economics/Management Science.
Economics/Management Science, general.
Pharmaceutical Sciences/Technology.
R & D/Technology Policy.
Finance/Investment/Banking.

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