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Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies  Cover Image E-book E-book

Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies

Ding, Min. (editor.). Eliashberg, Jehoshua. (editor.). Stremersch, Stefan. (editor.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9781461478010
  • Physical Description: electronic
    electronic resource
    access
    remote
    VII, 768 p. 111 illus., 95 illus. in color. online resource.
  • Publisher: New York, NY : Springer New York : Imprint: Springer, 2014.
Subject: Economics
Pharmaceutical technology
Economics/Management Science
Economics/Management Science, general
Pharmaceutical Sciences/Technology
R & D/Technology Policy
Finance/Investment/Banking

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