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Aerospace Marketing Management A Handbook for the Entire Value Chain Cover Image E-book E-book

Aerospace Marketing Management [electronic resource] : A Handbook for the Entire Value Chain / by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo.

Malaval, Philippe. (author.). Bénaroya, Christophe. (author.). Aflalo, Jonathan. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783319013541
  • Physical Description: XV, 590 p. 375 illus. online resource.
  • Publisher: Cham : Springer International Publishing : 2014.

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Subject: Economics.
Astronautics.
Marketing.
Economics/Management Science.
Marketing.
Aerospace Technology and Astronautics.
Production/Logistics/Supply Chain Management.
Transportation.
Project Management.

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